They've been laying the Action meta on ridic thick this year, there's no way all of this isn't on purpose; it's even more built into the scripts this year than last with dialogue referencing it. And I can safely say the meta fuckery is the only thing that entertained me (except for Lollie being adorable, and the more hilariously over the top moments of Ollie's millionth drunken bender arc) for the first ten episodes.

Well, Ollie usually drinks harder stuff. He's either getting wasted while crying emo tears, drinking champagne at schmancy parties, or playing beer pong, lol.